Some hot new hip hop videos have come out in the last few days. Let me catch you up.
In the last few days, Big K.R.I.T. and J. Cole have both released dope videos for emotional songs off their new albums. Scope em.
Soul Food – Big K.R.I.T.
Soul Food is off of Big K.R.I.T.’s ridiculously dope album Cadillactica (check out my review of Cadillactica while you’re at it.) In the video (as a literal interpretation of the song), K.R.I.T. goes back to his childhood and reminisces on the good times with his family at meals while sitting alone in the dark in an empty house.. As soul food and these gatherings have left K.R.I.T.’s life, so has happiness.
The video is simple and more of a narrative visual to the song than anything else, but it goes well with the track. The song and K.R.I.T.’s lyrics are real, and that’s why the video is too.
Apparently – J. Cole
Apparently is off of J. Cole’s equally dope album 2014 Forest Hills Drive (scope my review of that too), and starts with Cole rapping about his canvas while standing in what appears to be a gallery of his life. In the first part of the song, he apologizes to his mother for being away and forcing her to be strong alone while their houe was being foreclosed. It’s emotional too, but a more upbeat emotional than K.R.I.T.’s Soul Food.
By the second part of the song Cole’s celebrating where he’s at and the fact that his ma and he don’t have to worry about any of the bad stuff anymore. It’s a more dynamic video than Soul Food, and alternates between shots of Cole singing/dancing alone in the lights and images such as those of his old house.
Both rappers are showing they aren’t stopping with their successful album releases and they’re gonna keep going till everyone agrees they’re the best.
This is a good attitude for rappers to have, particularly if you’re a hip hop head because that’s how you get dope music (and dope videos, in this case.) Cole and K.R.I.T. both have battle tracks where they proclaim themselves king, but they both can also slow it down and get a little deeper. The best rappers are the ones who can do this.
Which video did you like better?
Let me know, and as always, stay tuned for the latest hip hop news at Spit Talking,